News [9/26/2006 ]         The UK government's 'traffic light' food labelling system, designed to alert consumers to the nutritional breakdown of foods they are purchasing, has been brought to wider public attention through a television commercial. The advertising, commissioned by regulator the Food Standards Agency, carries the message "High, medium, low - be in the know", referring to levels of fat, salt and sugar in food. The voluntary traffic light system, recommended by the agency in March, codes foods green, amber or red. However, it has been boycotted by dominant UK supermarket giant Tesco and smaller rival Morrisons, among others, which have opted for their own labelling formats. The FSA's head of nutrition Rosemary Hignett has commented: "We want to start raising the profile of exactly what people will see when shopping in stores that use traffic light labelling." Source: WARC