News [10/23/2006 ]         On 23 October, WFA presented the results of its food and beverage TV advertising compliance monitoring project to members of the EU Platform for Action on Diet, Physical Activity and Health. As a founder member of the EU Platform, WFA made a series of voluntary commitments for 2006. One of these was to monitor the compliance of television ads for food and beverage products in the European Union against self-regulatory codes of conduct. Between January-March 2006, WFA conducted a compliance monitoring exercise of food and beverage television advertising across 14 EU member states. A total of 3,330 advertisements were monitored by national Self-Regulatory Organisations (SROs) for compliance with national self-regulatory codes, and the International Chamber of Commerce Framework for Responsible Food and Beverage Communications. The 3,330 advertisements were collated by independent suppliers, Xtreme Information, and were made accessible to SROs via an online database.  SROs viewed the ads and completed the monitoring exercise on-line. The purpose in conducting the project was to: 1. Strengthen self-regulatory standards in food and beverage marketing communications across the EU; 2. Provide training and foster a better understanding of the new codes within the SROs; 3. Measure advertiser compliance against the reinforced codes of conduct. The terms of reference for the EU Platform call for monitoring to be “transparent, accountable and participative”. An Independent Reviewer with a background in both consumer protection and advertising self-regulation was therefore appointed. For information on the results of the project, please consult the document below. These results will also be shared during the afternoon session of the next EU Platform meeting on 21 November 2006. For more information please contact w.gilroy@wfanet.org Documents: Codecomplianceresults.pdf  (.pdf file, size 2174.659 kb)