The European Advertising Standards Alliance (EASA) has today released a new publication which demonstrates the extent of progress in advertising self-regulation across the EU. The EASA Blue Book, released on a tri-annual basis, is designed as a tool for marketing communications practitioners to understand the codes of practice and systems self-regulation as well as giving regulators a comprehensive overview of self-regulatory systems in Europe.

 

In the publication’s foreword, Meglena Kuneva, European Commissioner for Consumer Protection, praises the efforts of EASA and the marketing communications industry. “Self-regulation today has a truly European dimension, thanks to the work that has been carried out by the European Advertising Standards Alliance over the years. I am sure that we can go further together to establish advertising self-regulation as a living best practice model.”

 

The launch of this book demonstrates the industry’s real efforts to strengthen and extend the scope of advertising self-regulation and thereby ensure legal, decent, honest and truthful advertising. Effective self-regulation provides a complementary level of consumer protection and aims to inspire consumer confidence across the EU.

 

For further information about the Blue Book, EASA and advertising self-regulation, or to arrange an interview, contact Katie Carroll at communications@easa-alliance.org or visit www.easa-alliance.org.

WFA strongly supports the work of EASA in reinforcing advertising self-regulation across Europe. For more information on the work global advertisers are doing to promote self-regulation please contact m.lohan@wfanet.org